The Social Media Blueprint for Real Estate Agents: How to Turn Content Into Business

If you’ve ever wondered what successful real estate agents are actually doing on social media to generate business, this episode of the #TomFerryPodcastExperience is for you.

My guest is eight-year real estate veteran Faith Barrett, who closed 126 transactions in 2025 and doesn’t hold anything back when it comes to:

Her best advice for someone starting new on social – and the three core types of content she recommends

Her weekly social posting strategy, including how she’s reached the point that local businesses actually DM her asking for collabs

Where she finds inspiration and how she handles the logistics of it all

AI’s role in her social media lead gen strategy, and much more!

Faith is living proof that you can achieve everything you want in business, make it fun, and still have a life outside of real estate.

If your social media presence feels inconsistent, uninspired, or disconnected from your business goals, our conversation gives you a practical blueprint to start making it work harder for you.

Watch or listen now and apply Faith’s advice to your growing business.

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