Why Better Leads Beat More Leads with Guest Scott Berman

Most home improvement operators answer the growth question the same way: get more leads. Scott Berman thinks that's how you go broke. Berman is the founder and CEO of Florida Window and Door, which has grown into a window and door business billing north of $100 million a year. He tracks revenue per lead by source and knows what each source is worth before he spends a dollar on it. In this episode of The TruCoach Podcast, Berman joins Brian Gottlieb to break down the math he watches every nig...