Stop Saying Yes to Every Stage: The Speaking Strategy That Builds Your Brand

<p>Episode Summary: </p><p><br></p><p>Business owners hear it all the time: just get out there and speak. Heather Black says that advice leads to burnout when there is no strategy behind it. </p><p><br></p><p> </p><p><br></p><p>Heather spent more than 20 years as a meeting planner, choosing who got on stage. She now runs Phoenix Collaborations, where she helps CEOs, speakers and thought leaders get booked on the right stages with a repeatable system she calls the Phoenix Effect Framework. </p><p><br></p><p> </p><p><br></p><p>In this episode, Heather and Sue Kirchner talk about how speaking builds a personal brand and a company brand at the same time, how to tell a good stage from a waste of time, and what event planners look for when they choose a speaker. Heather also covers the two mistakes she sees most, how to prepare when you are nervous, which numbers tell you a stage was worth it, and when to host your own event. </p><p><br></p><p> </p><p><br></p><p>Guest Bio: </p><p><br></p><p>Heather Black is a speaking and event strategist and the founder of Phoenix Collaborations. After more than 20 years in events and stage strategy, she helps visionary CEOs, speakers and thought leaders get booked on the right stages using her Phoenix Effect Framework. She describes herself as a spicy Carolina girl bringing southern charm to the neon world of Las Vegas. </p><p><br></p><p>Follow Us &amp; Share Your Insights on Branding and Growth: </p><p><br></p><p> </p><p><br></p><p>LinkedIn: https://www.linkedin.com/in/suekirchner/ </p><p><br></p><p>Instagram: https://www.instagram.com/brandstrongmarketing/ </p><p><br></p><p>Facebook: https://www.facebook.com/BrandStrongMarketing </p><p><br></p><p> </p><p><br></p><p>Connect with Heather to learn how to build your personal brand through strategic speaking, get booked on the right stages, and turn visibility into meaningful business growth: </p><p><br></p><p> </p><p><br></p><p>Website: https://www.phoenixcollaborations.com/ </p><p><br></p><p>LinkedIn: https://www.linkedin.com/in/phoenixcollaborations/ </p><p><br></p><p>Instagram: https://www.instagram.com/phoenixcollaborations/ </p><p><br></p><p>Facebook: https://www.facebook.com/phoenixcollaborations </p><p><br></p><p>Subscribe to Our Newsletter </p><p><br></p><p>Get actionable branding insights, episode highlights, and strategic resources to help you grow faster: </p><p><br></p><p>https://brandstrongmarketing.com/stay-in-touch/ </p>