When Should You Rebrand? Building a Brand That Lasts with Christy Madden

<p>When does a brand need to change, and when does it need the conviction to keep building on what already works?</p><p>Chris Outlaw is joined by Christy Madden, Strategy Director at Ragged Edge, to explore how brands create lasting value through a clear idea, meaningful difference and consistent execution. Drawing on work with Wise, Monzo and Granola, </p><p>Christy explains how to recognise existing brand equity, make strategy simple enough for an entire organisation to use, and resist change driven by novelty alone.</p><p>In this episode, they discuss:</p><ul><li>How to decide what to preserve during a rebrand</li><li>Why a brand idea needs time to build recognition</li><li>How Granola found a distinctive position in a crowded AI category</li><li>Why brand strategy should guide product, messaging and marketing decisions</li><li>How to stand out even when your business has no unique product feature</li></ul><p>For founders and marketing leaders weighing up a rebrand, this conversation offers a practical question to start with: <strong>what is already working, and what idea are you prepared to commit to?</strong></p><p>Explore Ragged Edge’s work: <a href="https://raggededge.com" target="_new" rel="noopener">raggededge.com</a></p><p><a href="https://www.instagram.com/ragged_edge/" target="_blank" rel="noopener noreferer">Ragged Edge Instagram</a></p><p><a href=" https://uk.linkedin.com/company/ragged-edge-design" target="_blank" rel="noopener noreferer">Ragged Edge Linkedin</a></p><p><a href="https://uk.linkedin.com/in/christy-madden-5a439765" target="_blank" rel="noopener noreferer">Connect with Christy Madden</a></p><p><br></p><p>---------------------------------------------------------------</p><p><br></p><p>Do Feel like your brand could use improving but not sure where to start?</p><p>Or are you looking to build upon and grow your existing brand to create more impact? </p><p>Or are you seeking an impactful, iconic and memorable logo and brand identity system?</p><p>Schedule a brand discovery consultation call here - <a href="https://www.elementsbrandmanagement.o.uk/schedule-a-call">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠</a></p><p><br></p>