Beyond the Prompt: Ellen Choi on Firm-Wide AI Enablement

Ellen Choi, founder of Edgefield Group and former Awin chief product officer, breaks down what actually separates firms making real AI progress from those stuck experimenting. She walks through her firm maturity scorecard, why "return on investment" is harder to pin down than most partners assume, and why the biggest AI decisions have to start at the top. The conversation also covers token costs, on-prem alternatives, and why an outdated AI policy might be a bigger risk than no policy at all.

(00:00) - Podcast intro

(00:38) - Meet Ellen Choi

(02:22) - Meditation and retreats

(05:07) - Who Edgefield serves

(08:19) - AI adoption shifts

(11:40) - What triggers change

(13:21) - How firms implement AI

(16:43) - Cutting through AI noise

(22:03) - Edgefield AI Foundations

(23:41) - AI maturity scorecard

(27:20) - Vendor ROI hype