Why the Best Farm Rarely Wins

Liquid Death convinced people to pay $2 for a can of water — the most commoditized product on the planet — by refusing to look like every other water brand. They didn't make better water. They made memorable water.

In a crowded market, the product that wins isn't the best one. It's the one people remember. This video breaks down six ways to differentiate, whether you're selling salad mix, water, or anything in between.

Watch the video version over on our YT Channel!

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