NASCAR’s $7.7 Billion Bet

Brian Herbst, the executive who negotiated the sport’s media rights deals, joins John to assess a landscape reshaped since he signed them. The two dig into the new Chase playoff format, the surprisingly loyal audience following NASCAR across five networks, Herbst’s beef with Nielsen's methodology, and the sport’s growing bet on original content, including the Days of Thunder sequel.Join us at In the Arena on Oct. 1 in NYC. Tickets here: https://puck.events/inthearena/