He Works 5 Hours a Week and Makes 7 Figures Graham Cochrane on Building a Business You Love

The way to win in business is to stay in business long enough to win. And the way to stay in business long enough to win is to love what you are doing and have a sustainable, repeatable model.

Graham Cochrane is a USA Today bestselling author, TEDx speaker, and multi-seven-figure entrepreneur who runs his entire business working less than 5 hours per week. He helps coaches, consultants, and solopreneurs reach $100,000 months while working 20 hours a week or less. He started 17 years ago on food stamps with zero audience and zero capital. Today he has 700,000 plus combined subscribers and has sold $100,000 offers in 60 seconds.

In this episode we get into the 80/20 rule applied ruthlessly to your business, the difference between effort-fueled and energy-fueled businesses, what Graham actually stopped doing to get to 5 hours a week, the Magic Offer Matrix and why the transformation is the offer, and why the most powerful line in sales is "this is not for you."

00:00 Opening quote: the real way to win in business

00:09:08 The 80/20 rule: most of what you do is a waste of time

00:13:15 Energy vs time: which one is actually more scarce

00:16:25 Everything Graham stopped doing to work 5 hours a week

00:22:14 Audit, transfer, fill: the framework to buy back your time

00:25:24 Effort vs energy: why effort-fueled businesses fade

00:30:27 Rock bottom: losing two jobs in one year during the 2008 recession

00:36:52 What is a magic offer: the 4-type offer matrix explained

00:46:37 This is not for you: the most powerful line in sales