The Voice of Converting | ICE Europe as a year-round innovation platform

In this episode, we sit down with Charlotte Leitner, Event Lead for ICE Europe, and Rebecca Moorcroft, Product Marketing Manager at RX Global, to discuss the future of the world's leading trade fairs for the converting industry.

Our guests share insights into the strategic evolution of ICE Europe and explain how the event is becoming a continuous platform for industry dialogue, innovation, knowledge sharing, and business networking.

Topics Covered

Why ICE Europe aims to be more than a three-day event

The growing importance of year-round community engagement

How exhibitor and visitor feedback is shaping the future of the show

The launch of the new Raw Materials Pavilion

The role of partnerships in driving innovation and industry relevance

The future development of the ICE Awards

Introducing the new interactive content format: the ICE Cube

Sustainability, battery technologies, and flexible electronics as growth areas

What to expect from ICE Europe 2027