Ep 105: How Four Brands Solve Problems With Their Emails and Websites

<p>Four brands. Four different ecommerce problems. Four ways email and website design can help solve them.</p><p><br /></p><p>In this visual episode, Jordan breaks down how Lack of Color, Devon + Lang, DÔEN, and Netrition shape their emails, product pages, and category pages around the way customers actually shop.</p><p><br /></p><p>You’ll see how:</p><ul><li>Lack of Color uses large product grids to help shoppers find a highly personal style </li><li>Devon + Lang treats its PDP as a shoppable homepage </li><li>DÔEN reinforces exclusivity through editorial category pages and sold-out products </li><li>Netrition organizes a massive catalog by product type, dietary goal, and discovery content </li></ul><p><br /></p><p>Jordan also covers mobile email layouts, dark mode issues, PDP fold-one essentials, click-flow testing, product galleries, size guides, and dynamic email sections.</p><p><br /></p><p>This is a visual episode, so open the video for the full email and website walkthrough.</p><p><br /></p><p>Want help generating more revenue from your existing traffic and customer base? Visit Pilothouse and ask to speak with the Email and Retention team.</p><p><br /></p><p>Key Timestamps</p><p>00:00 How email and CRO unlock revenue from existing traffic</p><p>01:23 Four brands and four ecommerce challenges</p><p>02:50 Lack of Color’s product-heavy email strategy</p><p>07:09 What its product page leaves unclear</p><p>08:36 Devon + Lang’s shoppable-homepage PDP</p><p>12:31 Bundles, size guides, video, and product comparisons</p><p>15:00 How DÔEN sells high-priced apparel online</p><p>16:28 Why its email sends shoppers to a category page</p><p>18:53 Building an editorial category-page experience</p><p>22:39 Why DÔEN keeps sold-out products visible</p><p>24:36 How Netrition organizes a massive food catalog</p><p>28:30 Using discovery content, recommendations, and education</p><p>30:26 Shopping by category and dietary goal</p><p>31:52 Final takeaways</p><p><br /></p><p>Work with Pilothouse: ⁠<a href="https://www.pilothouse.co/get-in-touch?utm_source=dtc&amp;utm_medium=podcast&amp;utm_content=e&amp;rPodcast" target="_blank" rel="ugc noopener noreferrer">https://www.pilothouse.co/get-in-touch?utm_source=dtc&amp;utm_medium=podcast&amp;utm_content=e&amp;rPodcast⁠</a></p><p>Subscribe on YouTube: <a href="https://www.youtube.com/@DTCPodcast" target="_blank" rel="ugc noopener noreferrer">⁠https://www.youtube.com/@DTCPodcast</a></p><p>Subscribe to DTC: ⁠<a href="https://www.di