Google Didn’t Kill Blogging. It Killed Borrowed Brand Equity. (Digital Reset Episode 502)

<a href="https://timpeter.com/blog/google-didnt-kill-blogging-borrowed-brand-equity-digital-reset-502/" title="Google Didn’t Kill Blogging. It Killed Borrowed Brand Equity. (Digital Reset Episode 502)" rel="nofollow"><img width="768" height="499" src="https://timpeter.com/wp-content/uploads/2026/07/google-didnt-kill-blogging-768x499.webp" class="webfeedsFeaturedVisual wp-post-image" alt="Screenshot of Google search that did Google kill blogging" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://timpeter.com/wp-content/uploads/2026/07/google-didnt-kill-blogging-768x499.webp 768w, https://timpeter.com/wp-content/uploads/2026/07/google-didnt-kill-blogging-300x195.webp 300w, https://timpeter.com/wp-content/uploads/2026/07/google-didnt-kill-blogging.webp 1000w" sizes="(max-width: 768px) 100vw, 768px" /></a><p>Google killed 79 out of 100 blogs. The median site lost 85% of its search traffic between 2022 and 2026. Not the worst blog in the study. The middle. Half…</p>

<p>The post <a rel="nofollow" href="https://timpeter.com/blog/google-didnt-kill-blogging-borrowed-brand-equity-digital-reset-502/">Google Didn’t Kill Blogging. It Killed Borrowed Brand Equity. (Digital Reset Episode 502)</a> appeared first on <a rel="nofollow" href="https://timpeter.com">Tim Peter & Associates</a>.</p>