Hone Your USP PT 2

<p>One of the greatest mistakes in business is believing that competition is the path to success. It isn’t. The path to success is differentiation.</p><p><br></p><p>Because when you compete on what everyone else is doing, you enter a race that never ends. You lower your prices. You copy strategies. You imitate products. You chase trends.</p><p><br></p><p>And eventually, you become just another option in an overcrowded marketplace.But businesses that change industries rarely win because they are better.</p><p><br></p><p>They win because they are different. This is where the concept of the USP becomes invaluable. We hope this episode from a business perspective will enlighten you. </p>