The Advertising "Black Box" Myth: Why Your Ads Aren't Working (with Skip Wilson)

Send a question or message to Kate & Sam Kate and Sam sit down with Skip Wilson, founder and CEO of DraftMedia Partners, and former VP of Digital Media at Clear Channel/iHeartRadio, for a deep dive into paid advertising: what it actually costs, when a business is genuinely ready for it, and why most people treat it like an unpredictable black box instead of a diagnosable system. Skip pulls back the curtain on demand-side platforms (DSPs), the most underused ad channel right now (OTT/CTV),...