Yelp Responds To Contractors' Biggest Complaints | Part 2

Contractors asked. Yelp answered.

In Part 2 of this special two-part VIP Room series, Chris Yano, Chad Peterman, and Aaron Gaynor continue their conversation with Yelp COO Jed Nachman and Hatch CEO Chris Bache to answer some of the biggest questions contractors have about Yelp.

After covering reviews and reputation in Part 1, the discussion shifts to lead transparency, lead quality, geographic performance, AI-powered customer experiences, speed to lead, contractor success stories, and what top-performing companies are doing differently. The group also explores where Yelp, Hatch, and AI fit into the future of home services marketing and customer acquisition.

Whether you're currently using Yelp or simply curious about where the industry is headed, this episode provides an inside look at the technology, strategy, and challenges shaping the next generation of home services growth.

If you missed Part 1, be sure to check it out first for the discussion on reviews, reputation management, and the Hatch acquisition.

00:00 - Intro

01:08 - How Yelp Defines a Lead

07:15 - How to Measure Marketing ROI

13:40 - Why Yelp Performs Better in Some Markets

18:55 - Tips for Contractors Using Yelp

27:05 - AI Search & the Future of Home Services

34:40 - Building Trust With Contractors