Guaranteed Tactics To Win in Sales & Marketing Today | Marcus Sheridan

What happens when a nearly bankrupt pool company decides to answer every question its customers are asking?

For Marcus Sheridan, it changed everything.

After nearly losing River Pools during the 2008 recession, Marcus transformed the business through radical transparency and became the bestselling author of They Ask, You Answer and Endless Customers.

In this episode of the To The Point Home Services VIP Room, Marcus breaks down what home service companies need to do to win in sales and marketing today, from being transparent about pricing and building trust to adapting to AI and changing customer behavior.

He shares why pricing estimators can drive more leads, what makes AI recommend one contractor over another, why speed-to-lead matters, and how sales teams can build trust without relying on outdated or manipulative tactics.

If you want to win more customers and stay ahead of where sales and marketing are heading, this episode is packed with tactics you can put to work right now.

RESOURCES FROM MARCUS

Want to add a pricing estimator to your website?

Check out PriceGuide: https://priceguide.ai

Want to see how AI views your business?

Run your AI Trust Signals check: https://aitrustsignals.com

Want to learn more from Marcus?