Why They Left a National Brand to Build Their Own Plumbing Business

Lacey Peevey, VP of WeCo Rooter, joins Chris Yano, Chad Peterman, and Aaron Gaynor in the VIP Room to share how she and her husband John went from operating under a national plumbing brand to building an independent company of their own.

After joining the business in 2017, Lacey and John helped grow the operation to nearly $7M. But when the time came to renew their agreement with the national brand, they made the decision to go out on their own.

Lacey breaks down what it took to fully rebrand the company into WeCo Rooter, why they were willing to take a step back to build something they could truly own, and how the business is now approaching $6M while continuing to build momentum.

The conversation also covers customer service, building trust, training technicians, pricing, growing the average ticket ethically, and the challenges of scaling a plumbing and drain business toward $10M.

Plus, Lacey shares what she believes is broken in home services, from customer service and licensing to continuing education and staying up to date with new technology.

Timestamps00:00 – Intro & Meet Lacey Peevey

02:00 – How Lacey and John Got Into the Business

05:00 – Joining a National Plumbing Brand in 2017

08:00 – Growing the Business Toward $7M

11:00 – Why They Decided to Go Independent

15:00 – Leaving the National Brand the Right Way

19:00 – The Challenges of a Full Rebrand