Grace Miller: F1, Personal Brand, and One Thing She's Never Shared Before!

What does it actually take to build a culture where failure is a strategy?

Grace Miller is Head of Experimentation and Failure at Flight Story, the studio behind Stephen Bartlett and the world's second-biggest podcast. She's spent years at the intersection of bold creative risk and measurable growth - and she's here to share exactly what that's taught her.

In this episode, Hayley and Grace get into the real mechanics of failing well: why founders are already the biggest risk-takers in the room, why "building in public" is mostly performative, and why playing it safe might actually be the most dangerous move your business can make.

If you've ever wondered what it looks like inside one of the world's top podcast studios - and what working with Stephen Bartlett is actually like off-camera - this one's for you.

Here’s what we cover in this episode:

The three types of failure (basic, complex, and intelligent) - and how to tell which one you're in

Flight Story's experiment framework - and how to run one experiment a week as a solo founder with no team

Why safe is the new risky - what happens to your business when a competitor is testing and you're not

The employee personal brand debate - why founders who fear their team building a profile are already losing

Paid media red flags - what to ask any agency before you sign, and why a high ROAS guarantee is a reason to run

Stephen Bartlett, unfiltered - what Grace learned about her own value from working at the top, and the truth about what he's actually like

If you have a question you want answered: