
← Unconventional Business Podcast30. Sept. · 43 Min.
Ep 112: Navigating the ADHD "novelty monster"
<p>What if business growth doesn’t have to come from chasing every shiny new idea, or making things harder than they need to be? </p><p>This episode is for ADHDers looking for a real-world alternative to hustle culture: build on what’s working, experiment, and make room for novelty without constantly feeling the need to tear everything down.</p><p>In this ep, I am joined by the wonderful <strong>Susanne Schotanus</strong>, ADHD writing coach and host of <strong>Basecamp to Brilliance</strong>, the summit for ADHD writers. We explore novelty, feedback, energy, and how to keep moving forward when your ADHD brain wants a fresh start. Together we unpack</p><p>✨ <strong>The novelty monster:</strong> Why we’re tempted to abandon what works for the shiny new thing.</p><p>💪 <strong>Strengths over struggle:</strong> How cultural narratives can make difficulty seem like proof of value.</p><p>💬 <strong>Asking for useful feedback:</strong> The power of directing feedback toward encouragement or big-picture input, rather than criticism.</p><p>🔁 <strong>Iterating instead of starting over:</strong> Susanne’s bootcamp story—and why one launch doesn’t define a product. “Just because the launch fails doesn’t mean the product is bad.”</p><p>🧠 <strong>Finding novelty in small changes:</strong> The joy of experimenting with messaging and offers without overhauling your entire business.</p><p>⚡ <strong>Understanding your brain and energy:</strong> Exploring what distraction might be telling you, and treating your energy as a limited resource.</p><p>✍️ <strong>The ADHD writers’ summit:</strong> Susanne shares why she created it and what’s planned for <strong>October 16–18, 2026</strong>.</p><p><br></p><p>If you’ve ever dismissed an easy win or scrapped a good idea too soon, my hope is that this conversation offers a refreshing way to rethink your progress—and keep building a business that works for you. Because that's all that really matters!</p><p><br></p><p><strong>Further resources & links</strong></p><ul><li>Basecamp to Brilliance Details / Waitlist: <a href="https://basecamp2brilliance.com/" target="_blank" rel="ugc noopener noreferrer">basecamp2Brilliance.com</a> </li><li>Grab your ticket to the summit with my affiliate link: <a href="https://tickets.basecamptobrilliance.com/?sc=2nvFGk1J&ac=Gv4YL1ss" target="_blank" rel="ugc noopener noreferrer">https://tickets.basecamptobrilliance.com/?sc=2nvFGk1J&ac=Gv4YL1ss</a></li><li>Find out more about Susanne: <a hre