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← Think Like a Producer | Unknown to Known21. Sept. · 9 Min.

How Experts Can Use Alzheimer’s Blood-Test News to Build Authority

How Experts Can Use Alzheimer’s Blood-Test News to Build Authority21. Sept.9 Min.

<p>Alzheimer’s blood tests are creating new possibilities for diagnosis and research, but health experts are warning that social media is also encouraging healthy people without symptoms to seek testing that is not intended for them.On World Alzheimer’s Day, TV news veteran and media strategist Jamie Maglietta breaks down what the tests can reveal, what they cannot establish on their own and how medical professionals, researchers, caregiver advocates and health communicators can use this headline to create responsible thought leadership.This episode also examines the 2026 Alzheimer’s statistics, the new World Alzheimer Report on clinical trials and the difference between explaining medical news and giving individualized medical advice.Sources:Alzheimer’s Association 2026 Facts and Figures: https://pmc.ncbi.nlm.nih.gov/articles/PMC13098189/Alzheimer’s Disease International report launch: https://www.alzint.org/news-events/events/launching-the-world-alzheimer-report-2026-a-new-era-in-dementia-clinical-trials/AP on benefits and limits of Alzheimer’s blood testing: https://apnews.com/article/55eb2d490231b57acec8ef2848072d93Roche FDA clearance announcement: https://www.roche.com/investors/updates/inv-update-2026-08-24Alzheimer’s Association blood-biomarker guideline: https://aaic.alz.org/releases-2025/clinical-practice-guideline-blood-based-biomarkers.aspReport on social-media promotion of testing: https://www.theguardian.com/australia-news/2026/sep/15/researchers-warn-social-media-driving-harmful-misuse-of-alzheimers-blood-testsConnect with Jamie:Instagram: https://www.instagram.com/jamie_maglietta/Show Clips: https://www.instagram.com/get_oncamready/Linkedin: https://www.linkedin.com/in/jamie-maglietta/Podcast Offer: www.oncamready.com/podcast-offerPitch: hello@oncamready.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15VidIQ (Affiliate): https://vidiq.com/oncamreadySubscribe to @oncamready for Think Like a Producer Monday through Thursday.0:00 The New Alzheimer&#39;s Testing Dilemma1:58 What These New Blood Tests Really Tell Us4:37 The Ethical Weight of Early Knowledge5:38 Supporting Families Beyond the Diagnosis#ThinkLikeAProducer #WorldAlzheimersDay #Alzheimers #Dementia #HealthCommunication #ThoughtLeadership</p>