410: How can a bottle of wine become the invitation for Come Over October? John Boynton, CEO of Arterra Wines Canada, shares his insights

How can a bottle of wine become the invitation, slow down the moment, and create space for real conversation? Why does the wine industry need to look beyond wine itself to win back consumers? How can wine become more relevant to younger consumers?

In this episode of the Unreserved Wine Talk podcast, I'm chatting with John Boynton.

You can find the wines we discussed at https://www.nataliemaclean.com/winepicks.

Highlights

Why does John believe wine can help combat the growing problem of loneliness?

What makes wine uniquely suited to slowing us down and creating deeper face-to-face connections?

How can a bottle of wine serve as both the invitation and the excuse to spend time together?

What did the first year of Come Over October reveal about people's desire for more meaningful connection?

Why does John believe wine forces us to be more present in an increasingly digital world?

How did Come Over October change the way John prioritizes time with his own friends and family?

Why are younger drinkers consuming less wine?

What does the wine industry need to understand about the pre-party occasion?