When Rebrands Go Wrong

Sometimes, it feels like a product needs a brand refresh. A new label, a new design, a new bottle -- something. Yet as Adam, Joanna, and Zach discuss, moving away from an established design aesthetic can serve to confuse and even alienate consumers - did you not just change the packaging but the product inside as well? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and cheers!

Zach is drinking: 2014 Gramercy Cellars "Forgotten Hills" Syrah

Joanna is drinking: Dewar's Distillery Edition Scotch

Adam is drinking: Chopin Family Reserve Vodka

Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair

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