734. The Planned Giving Multiplier: Why Your Most Loyal Donors Are Your Biggest Opportunity - Tony Martignetti

$1,500 in lifetime giving. A million-dollar gift in the will. Tony Martignetti calls it the planned giving multiplier — the gap between what a donor gives you while they're living and what they leave you when they're gone. It's often measured in the thousands. And the donors most likely to trigger it aren't your wealthiest. They're your most loyal. 🩵 Tony has spent 29 years in planned giving — as a frontline fundraiser, a director of planned giving at two nonprofits, and now founder of Planne...