750. From 2,000 Donors to Under 100: How to Rebuild a Fundraising Program from Scratch - Becky Carlino

When Becky Carlino walked in as the first-ever VP of Development at Volunteers of America of Massachusetts, the donor base had collapsed from roughly 2,000 active donors to fewer than 100. The reason? The organization had stopped talking to them. Becky has spent 25+ years doing the relational work that makes fundraising actually work, including leading two successful capital campaigns at VOA Ohio & Indiana. Now she's rebuilding from the ground up, and her blueprint starts with one word: l...