The Marketing Advice Every Business Needs with Dan Kelsall | Backed by Funding Circle

Dan Kelsall built one of LinkedIn's loudest personal brands by refusing to sound like everyone else on LinkedIn. The Manchester creative founded and exited content agency Offended, now runs the University of Creative Idiots and TaxTickle, and wrote the marketing books Fcking Good Content and This Is Fcking Sh*t.

Backed by Funding Circle.

Funding Circle is business finance that backs you. Business loans, a flexible line of credit and a cashback business card for UK businesses, with a decision in as little as an hour. If you are looking for funding to take the next step, check them out here: https://www.fundingcircle.com/uk

Dan joins hosts Jack Frimston and Zac Thompson at Ideas Fest to break down why brave, polarising content wins clients, and why playing it safe keeps you invisible.

CHAPTERS

Chapters

00:00:00 Welcome to the Show: Meet Dan Kelsall, the Marketer Who Does What He Wants

00:01:16 The Cash Flow Reality Check: Why Three Months Isn't Enough

00:03:26 The Borrowing Money Philosophy: Know Your Terms and Don't Get Fucked on Interest

00:04:38 Day One of Your Business: Test the Market Before You Spend a Penny

00:07:02 The Best Business Advice: Stop Listening to Absolutes and Don't Copy Others

00:09:15 Ignore the Authenticity Trend: Why Relatability Beats Being Your True Self