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Alister Haigh: The Chocolate Man
For more than 110 years, Haigh's Chocolates has delighted Australians while remaining proudly family-owned, manufacturing locally and resisting the lure of supermarket shelves.
James H Stewart sits down with fourth-generation family leader Alister Haigh to explore the remarkable story behind one of Australia's most respected premium brands.
After leading Haigh's Chocolates for almost three decades as CEO, Alister recently stepped aside, handing the reins to the company's first non-family chief executive. Together, James and Alister discuss what it takes to preserve a family legacy while continuing to evolve in an increasingly competitive and rapidly changing retail landscape.
They explore:
• How Haigh's Chocolates has grown from a small Adelaide business into a nationally recognised premium brand over 110 years.
• The unique challenges of leading a fourth-generation family business.
• Why succession planning may be the most important decision any family business will ever make.
• The appointment of Haigh's first non-family CEO and the governance lessons behind that decision.
• Why Haigh's has deliberately stayed out of supermarkets despite intense competition.
• Building and protecting a premium brand in a commoditised market.
• Consumer behaviour, changing chocolate consumption trends and the future of premium retail.
• How Haigh's responded to unprecedented increases in global cocoa prices.