Viral food creator Wayne Chang reveals his recipe for TikTok success

Ever wondered what it takes to build a massive food following from scratch? Wayne Chang (@munchin_mash) went from making Maggi noodles with mayo and tuna in his university hostel to becoming one of South Africa's most followed food creators.

In this episode, Wayne shares the raw truth behind viral content creation, including:

His seven failed attempts at pain au chocolat, and why showing your mistakes actually builds trust.

How a simple fried chicken hack using carbonated water changed everything.

His Taiwanese-South African heritage, the psychology behind recipe development, and why authenticity beats perfection every time.

Plus, Marisa Munroe, Woolworths Chief Food Product Direction and Development Officer, explains what “best in class” means to the business and the science behind tasting new products.

New episodes on WednesdaysBrought to you by Woolworths Produced by POP24

Shop the Snack & Yap products: https://www.woolworths.co.za/cat/_/N-o3pw8w?Exact=true

Our legal team wants you to read this disclaimer: ⁠https://bit.ly/4s4MKux

Wayne’s TikTok: @munchin_mash

Wayne’s Instagram: @munchin_mash