1027. Do You Have Sales Balls 🍒

Do you have sales balls? Sales is full of risk. Asking for the sale, following up, standing on price, challenging an objection, prospecting, cold calling—all of it requires you to risk rejection, embarrassment, wasted time, or feeling like you pushed too far. But here’s the shift: Most salespeople spend too much time focused on the risk they feel instead of the risk the customer feels. Your customer is weighing uncertainty too. Can I afford this? Is this the right decision? Can I trust this s...