KUSSHI Founder Jessica Parker on Turning a Travel Frustration Into a Beauty Brand

<p>KUSSHI Founder Jessica Parker on Turning a Travel Frustration Into a Beauty Brand</p><p>Show Notes:</p><p>In today&#39;s episode, host Leora Luciano sits down with Jessica Parker, founder and CEO of KUSSHI — the machine-washable, travel-ready beauty bag brand that was named one of Oprah&#39;s Favorite Things.</p><p>Jessica shares how a move to Germany, a lot of travel, and one very frustrating Ziploc bag led her to design her own makeup organizer. What started as a personal solution for herself and her New York girlfriends became a full-fledged brand with manufacturing operations in Turkey and China, a growing product line, and retail placement in over 500 boutique stores, Nordstrom, Revolve, and Dillard&#39;s.</p><p>In this episode:</p><ul><li><p>Jessica&#39;s background in hospitality and what led her to move abroad</p></li><li><p>How she found her first manufacturers and moved to China to oversee production</p></li><li><p>The origin of the KUSSHI makeup bags, brush organizers, and neoprene train cases</p></li><li><p>The hair tools bag story — designed for Dyson owners and named one of Oprah’s Favorite Things</p></li><li><p>Why machine washability is a core brand principle</p></li><li><p>Jessica&#39;s own minimal skincare and makeup routine</p></li><li><p>What&#39;s always in her KUSSHI bag</p></li><li><p>Advice for early entrepreneurs: proof of concept first, spend as little as possible</p></li><li><p>Upcoming launches: a flat beauty organizer (October) and a carry-on tote (Q1 next year)</p></li><li><p>Travel hacks: capsule wardrobes, overpacking, and the shower cap shoe trick</p></li></ul><p>Shop KUSSHI:</p><p>Website: <a href="KUSSHI.com" target="_blank" rel="noopener noreferer">KUSSHI.com</a></p><p>Amazon, Revolve, Nordstrom, Dillard&#39;s &amp; 500+ boutique retailers</p><p><br></p>