83. From SEO to discoverability: How search is changing with Laura Jawad

<p><span style="color: rgb(0, 0, 0); background-color: transparent;">SEO isn't just about keywords and Google rankings anymore.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0); background-color: transparent;">Your potential customers are searching everywhere, from Google and YouTube to ChatGPT and other AI tools. And increasingly, those platforms are trying to understand who you are, what you're known for and whether you're a credible source worth recommending.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0); background-color: transparent;">So what does that mean for the way you approach SEO in 2026?</span></p><p><br></p><p><span style="color: rgb(0, 0, 0); background-color: transparent;">In this episode, I'm joined by SEO strategist Laura Jawad to explore why it's time to think beyond rankings and start looking at your entire online footprint.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0); background-color: transparent;">We're talking about the connection between SEO, discoverability, reputation and customer experience, plus what actually helps Google and AI search tools understand what you should be known for.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0); background-color: transparent;">If you've ever worried that AI search means everything you've learned about SEO is suddenly obsolete, this conversation will put you at ease.</span></p><p><br></p><p><strong style="color: rgb(0, 0, 0); background-color: transparent;">What we cover:</strong></p><ul><li><span style="background-color: transparent;">Why SEO is no longer just about keywords and rankings</span></li><li><span style="background-color: transparent;">The difference between rankings and true discoverability</span></li><li><span style="background-color: transparent;">How AI is changing the way potential customers search for businesses</span></li><li><span style="background-color: transparent;">The importance of consistently talking about what you want to be known for</span></li><li><span style="background-color: transparent;">What Google and AI look for when deciding whether you're a credible expert</span></li><li><span style="background-color: transparent;">Where SEO fits into the customer experience and customer journey</span></li><li><span style="background-color: transparent;">The three things Laura would prioritise to become more discoverable over the next year</span></li></ul><p><br></p><p><strong style="color: rgb(0, 0, 0); background-color: transparent