Punching up the premise of a marketing legend

My friend Joe Pulizzi sent me the ideas driving his 2 podcasts and his book, Burn the Playbook. He asked if he was thinking about premise development correctly. Naturally, I had to record my take for you to hear too.

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EPISODE CREDITS:

This episode sponsored by Wistia.

Hosted and produced by me, Jay Acunzo.

Music from Embleton.

Produced by Ilana Nevins.

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