Why This Washington Winery Runs Like a Brewery w/ Andrew Gerow (Part 2)

Ep 167 What if wineries have been creating the wrong experience all along? For many people, walking into a winery can feel intimidating. Between unfamiliar wine terminology, formal tastings, and the pressure to know what you like, it's easy to feel like wine isn't meant for you. But what if wineries borrowed a page from breweries by creating welcoming spaces where everyone feels comfortable, whether they're a wine expert or simply enjoying a glass with friends? In part two of our conversati...