#82 Your Personal Focus Group

Ever wished you could put voters from your district in a room for a focus group? You actually can - but not the way you might think. Focus groups grew out of World War II-era "focused interviews" and became a staple tool because you can't talk to everyone. When you knock doors, you're doing something similar - hearing from voters one on one. The key is turning those hundreds of conversations into insights by watching for two things: Surprises and Phrase Patterns. Surprises Listen for when a v...