The Leadership Driving Fossil Group's Turnaround: A Chat With Brand Chief Melissa Lowenkron

In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Melissa Lowenkron, chief brand officer at Fossil Group, a global design, marketing, distribution and innovation company with a diverse portfolio of brands specializing in lifestyle accessories. They discuss how brands can grow during times of change. Lowenkron details why stepping into a chief brand role requires a mindset shift; how she leads the authentic storytelling that's key to Fossil's turnaround; her advice for leaders driving business transformations; and more.