#499 - Starting Before You’re Ready: How Jess Armstrong Built Fuca Through Chemo

Hi there!

What would you build if a hard season showed you exactly what was missing?

In this episode, I sit down with Jess Armstrong, founder of the skincare brand FUCA. Jess was diagnosed with breast cancer at 35, with a five-year-old and a three-year-old at home, and she started creating FUCA while she was still in treatment.

She shares why she couldn't find skincare she felt safe using, or a beauty industry she could see herself in, how many rounds it took to get her first moisturiser right, and how MECCA came on board before she had sold a single product.

We also talk about what helped her through the hardest days: time by the ocean, stepping away from social media, and one simple morning ritual.

What's the thing you've been waiting to feel ready for?

As always, I’d LOVE to hear what resonated most with you - so please share and let’s keep the conversation going in the Dream Life Podcast Facebook Group here.

Have a wonderful week ...and remember, it all starts with a dream.

Enjoy!

PS: If you would like support planning and following through alongside a group of inspiring women, explore Dream Life Coaching: https://www.yourdreamlifestartshere.com/course

SHOW NOTES:

Discover Jess's skincare brand FUCA at MECCA here. Find my My Inner Strength journal, created in collaboration with Breast Cancer Network Australia. Learn about Pick My Brain here... Follow me on Insta and TikTok If you feel it's time to take a leap and invest in you, join: My Platinum Coaching Program -> Learn more here. My Dream Business Book Club here. My online personal Growth Book Club GROW, Dream Life Community Facebook Group: Connect with like-minded dreamers. RESOURCES: