
← Your Gym Big Sister Podcast25. Sept. · 1 Std. 29 Min.
Ep. 188 | building an empire as a female business owner ft Catherine McLernon
<p>Welcome to the show!!</p><p><br></p><p>This week I am joined by my business/marketing manager Catherine McLernon for an absolute masterclass on the realities of building a business as a female, and what goes into scaling from ground zero, all the way up. SO much value in this one guys</p><p><br></p><p>I hope you enjoy, and don't forget to share and tag me on insta @emma.currivan and @catherine_sheeo xoxo</p><p><br></p><p><a href="https://wa.me/message/QPDX5A7IA5CIH1">CHAT TO ME ABOUT COACHING ON WHATSAPP</a></p><p><br></p><p><a href="https://www.patreon.com/cw/YourGymBigSister/membership ">JOIN MY PATREON HERE</a> - just 5.99 a month hehe x</p><p><br></p><p>To submit a question for a Q&A episode<a href="https://ex2yscngntt.typeform.com/to/vMzcmoPb">click here</a></p><p><br></p><p><a href="https://www.youtube.com/@emmacurrivan">Don't forget to subscribe to my YouTube channel!</a></p><p><br></p><p>Catch you in the next one xo</p><p><br></p><p>Chapters</p><p><br></p><p>00:00 Introduction to Catherine and her background in fitness and business</p><p>02:12 The journey from fitness to business mentorship</p><p>04:47 Differences in approach between men and women in business</p><p>08:57 The importance of niching and becoming a master in your field</p><p>15:09 Authenticity and storytelling in content creation</p><p>19:59 Balancing work, life, and boundaries as a female entrepreneur</p><p>25:00 The role of community and support networks</p><p>29:50 Lead generation, outreach, and building genuine connections</p><p>34:48 The power of long-form content and podcasts</p><p>39:51 Overcoming self-doubt and comparison in business</p><p>45:09 The significance of mindset and self-care</p><p>49:59 Practical tips for marketing and content strategy</p><p>54:57 The importance of being yourself and embracing authenticity</p><p>59:51 Final advice for women building their business</p><p><br></p>