384: How to Launch a Planned Giving Program in One Week (Tony Martignetti)

Episode 384: How to Launch a Planned Giving Program in One Week (Tony Martignetti) Episode Summary Small and mid-sized nonprofits routinely tell themselves that planned giving belongs to hospitals and universities, that it takes a lawyer and a brochure to begin, and that raising it with a donor means starting a conversation about death. Tony Martignetti, founder of Planned Giving Accelerator and host of Tony Martignetti Nonprofit Radio, has worked in planned giving since 1997 and spent more...