How to Improve the Contact Lens Patient Journey and Grow Your Practice

Key Takeaways:

Grow your contact lens practice through personalized patient care. Create a memorable patient experience that builds trust, strengthens loyalty, and supports long-term contact lens practice growth.

Identify more first-time contact lens wearers. Ask lifestyle-focused questions to uncover opportunities, introduce contact lens options, and help patients discover vision solutions that fit their daily needs.

Improve contact lens fitting success with advanced technology and education. Leverage ACUVUE Eye-Inspired Designs, personalized prescribing, and insertion and removal training to build patient confidence and improve the contact lens patient journey.

Dr. Sophia Visanji | Optometrist, Business Owner, and Eyewear Designer

What if one of the greatest opportunities to grow a contact lens practice is already sitting in the exam chair? Some patients arrive specifically requesting contact lenses, while others have never considered how they might fit into their daily lives.

On the Defocus Media Podcast, Dr. Darryl Glover speaks with Dr. Sophia Visanji, founder of KUONA in New York City, about how an intentional contact lens patient journey can turn everyday appointments into opportunities for personalized care, clinical innovation, and lasting relationships. From welcoming first-time wearers to introducing advanced contact lens technology, their conversation offers practical strategies for improving the patient experience while building a stronger practice.

Creating an Exceptional Patient Experience That Builds Trust and Loyalty

For Dr. Visanji, the patient journey begins before the eye examination. Inspired by luxury hospitality, she designed KUONA to provide a welcoming, comfortable, and memorable experience. Patients are greeted with beverages, surrounded by carefully selected scents and music, and guided through an environment that combines modern clinical technology with personalized eyewear styling.

Her predominantly millennial patient base connects with nostalgic music, including 1990s R&B. The atmosphere has become such a recognizable part of the practice that patients have mentioned the music and scent in online reviews.

Dr. Glover emphasizes that these details extend beyond aesthetics. A thoughtful patient experience creates opportunities to build trust, understand individual needs, and develop meaningful relationships. When patients feel comfortable and understood, conversations about new vision solutions become more natural.

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