Growing a Dental Practice in the Age of AI Search and Apple Maps Ads

"Your dental marketing strategy from 18 months ago is already outdated and it shifted again this week."

SPECIAL GUEST ON THIS EPISODE:

Guido Tebano — CMO, Market My Market

https://marketmymarket.com

Mike Dinsio and Guido Tebano break down why 2026–2027 is the best window in a decade to open or acquire a dental practice. Apple Maps just launched ads, ChatGPT is running beta ad placements for dental categories, and Google now surfaces AI-driven price justification in search results. Established practices have thousands of Google reviews but zero on Apple Maps — for startups, that's a level playing field.

- Why Apple Maps ads change the cost-per-lead equation for dental startups

- The two Google review thresholds (33 and 100) that actually move the algorithm

- How ChatGPT aggregates your review responses into its patient recommendations

- Why your website content (not its design) determines whether AI can find you

- Five website CTAs that drive patient conversions: insurance, new patients, language, in-house plans, financing

- Three action items for this week: claim Apple Maps, apply for ChatGPT ads, pull a demographic study

Perfect for dental startup owners, dentists in acquisition mode, and established practice owners wondering why their marketing stopped working.