William Imoh, founder of Hackmamba: AEO is just good SEO | Evil Martians podcast

William Imoh, founder and CEO of Hackmamba (https://hackmamba.io/), sits down with Victoria Melnikova to talk about why AI search optimization is mostly just good SEO that has had time to compound, how developer-facing companies end up marketing to an audience that will never buy, and what it takes to cut content production from a month down to a week. He shares why Netlify gets 30-50K signups a day without doing anything special for AI, why Hackmamba deliberately killed its own best-performing traffic, and how they replaced seven tools with a single agent they built themselves.

Victoria Melnikova is a business and go-to-market expert for developer tools and AI, and host of Dev Propulsion Labs. She works with 40+ early-stage startups a year as Head of New Business at Evil Martians.

https://x.com/vmelnikova_en

Evil Martians is a design and engineering consultancy for developer tools, AI, and cybersecurity startups.

https://evilmartians.com/

00:00 Introduction and guest welcome

01:51 What good writing for developers actually means

05:44 AEO is just good SEO: the Netlify example

08:12 Why 2021-style content now reads as AI slop

11:39 Champion vs buyer: developers read the blog, CTOs sign the contract

15:00 Killing the traffic that came from the wrong audience

17:18 What makes a good article title