Episode 141 - Innovation with Bruce Friedrich, founder of Good Food Institute and author of Meat

<p>Today, I am joined by Bruce Friedrich<strong>, </strong>the founder and president of GFI (Good Food Institute) and author of MEAT: How the Next Agricultural Revolution Will Transform Humanity’s Favorite Food—and Our Future, released in February 2026. </p><p>From Bruce&#39;s bio: Bruce has penned op-eds for the Wall Street Journal, Foreign Policy, Nature Food, Wired, and many other publications. He has represented GFI on the Ezra Klein Show, Making Sense (Sam Harris), TED Radio Hour, New Yorker Radio Hour, PBS News Hour, and a variety of other podcasts and TV programs. Bruce’s TED talk has been viewed almost 2.5 million times and translated into 30 languages.</p><p><strong>To connect with Bruce:</strong></p><p>Visit the book website: <a href="https://meatbook.org/">https://meatbook.org/</a></p><p>GFI website: https://gfi.org/</p><p>Instagram: <a href="https://www.instagram.com/brucegfriedrich">https://www.instagram.com/brucegfriedrich</a></p><p>Instagram: <a href="https://www.instagram.com/thegoodfoodinstitute/">https://www.instagram.com/thegoodfoodinstitute/</a></p><p>Threads: <a href="https://www.threads.com/@thegoodfoodinstitute">https://www.threads.com/@thegoodfoodinstitute</a></p><p>Bluesky: <a href="https://bsky.app/profile/gfi.org">https://bsky.app/profile/gfi.org</a></p><p><br></p><p><strong>To connect with me:</strong></p><p>Follow me on Facebook and Instagram @didyoubringthehummus</p><p>DYBTH merch now available! Check out the shop here: <a href="https://did-you-bring-the-hummus.myspreadshop.com/" target="_blank">https://did-you-bring-the-hummus.myspreadshop.com</a></p><p>For more info on my Public Speaking 101 program: <a href="https://www.didyoubringthehummus.com/publicspeakingforactivists" target="_blank">⁠https://www.didyoubringthehummus.com/publicspeakingforactivists⁠</a></p><p>Contact me <a href="https://www.didyoubringthehummus.com/contact-8" target="_blank">here</a> or send me an email at <a href="mailto:info@didyoubringthehummus.com" target="_blank">info@didyoubringthehummus.com</a><br>Sign up for meditation sessions <a href="https://www.didyoubringthehummus.com/booking-calendar/meditations-for-all?referral=service_list_widget" target="_blank">here</a><br></p><p>Sign up for The Vegan Voyage, to sponsor the podcast, book meditations packages, or sign up for my Public Speaking program <a href="https://www.didyoubringthehummus.com/supportthepod" target="_blank">here</a></p><p>Join my Podcast Fan Facebook Group: <a href="https://www.facebook.com/groups/didyoubringthehummus/" target="_blank">https://www.facebook.com/groups/didyoubringthehummus/</a></p><p>To be a guest on the podcast: <a href="https://www.didyoubringthehummus.com/beaguest" target="_blank">https://www.didyoubringthehummus.com/beaguest</a></p><p>©2026 Kimberly Winters - Did You Bring the Hummus LLC</p><p>Theme Song ©2020 JP Winters ⁠<a href="https://www.instagram.com/musicbyjpw/" target="_blank">@musicbyjpw⁠</a></p>