
← Digital Afterlife: Hollywood and AI Tech8 sep · 20 min
Entertainment and AI Tech News
<p><strong>WildBrain Buys Personality AI for $11M, Higgsfield AI Releases 110-Minute Feature “The Cully Hill Boys” in Four Weeks, Hollywood’s creator boom creates ownership disputes, COL AI Studios Launches to Scale IP Across Formats and Global Markets, MPA and ByteDance Agree Framework to Protect Film and TV IP in AI Models, and other news.</strong></p><p><br></p><p>Hollywood and the global entertainment industry are moving quickly to define how generative AI fits into production, distribution, and audience engagement. This week’s roundup covers major deals and frameworks shaping that shift: WildBrain’s $11 million acquisition of Personality AI to build licensed, kid-safe interactive characters; m25’s appointment of AiCandy as the first dedicated AI film production partner in Asia Pacific; and a secret Hollywood coalition’s release of a “<em>Human Generative Workflows</em>” framework aimed at keeping humans in control of creative decisions.</p><p>At the same time, AI-native content is gaining scale and visibility. Higgsfield AI has released a 110-minute, fully AI-generated feature, “<em>The Cully Hill Boys</em>,” while an AI-generated Chinese short has topped Bilibili with a story focused on people rather than spectacle. In India, VFX and AI are reshaping mythological cinema, and new AI film festivals are emerging as a dedicated circuit for generative work.</p><p>Business and rights issues are also intensifying. The Motion Picture Association and ByteDance have agreed on an IP-protection framework for AI models, the American Film Market is adding an AI and tech hub, and studios’ push into creator-born IP is sparking ownership disputes. Together, these developments map a fast-evolving landscape where AI is becoming a standard part of the toolkit, even as the industry debates guardrails, authorship, and who controls the next generation of content.</p><p><br></p><p>Ginger Liu is the founder of Hollywood PR consultancy <a href="https://www.gliumedia.com/" target="_blank" rel="noopener ugc nofollow">Ginger Media & Entertainment</a>, a <a href="https://www.gingerliu.com/" target="_blank" rel="noopener ugc nofollow">j</a>ournalist and <a href="https://gingerliu.substack.com/" target="_blank" rel="noopener ugc nofollow">researcher</a> on technology and entertainment, an MFA photographer and filmmaker, and host of the podcast <a href="https://podcasts.apple.com/gb/podcast/digital-afterlife-hollywood-ai-tech/id1647066879" target="_blank" rel="noopener ugc nofol