#312 How Adidas Developed the New Adios Pro 5

<p>Matt sits down with <a href="https://www.linkedin.com/in/stephan-scholten-a8a71531/?locale=en" target="_blank" rel="noopener noreferer">Stephan Scholten</a>, adidas&#39; Global Vice President of Product, for an inside look at the development of the Adios Pro 5. Scholten walks through what&#39;s new in Adidas&#39;s popular racer — from the Energy Rim and updated geometry to changes in the Lightstrike Pro midsole, outsole traction, and upper.</p><p>Rabbit is the presenting partner of our podcast. You can use code <strong>DORSEPT10</strong> to get 10% off your entire order of $50.00 or more. Note that the code is limited to one use per customer and can&#39;t be combined with other discounts. The code is active from 1st of every month to last day at 11:59PM PST, but don&#39;t worry because we&#39;ll be bringing you a new code every month. Shop now at <a href="https://www.runinrabbit.com" target="_blank" rel="ugc noopener noreferrer">https://www.runinrabbit.com</a>.</p><p>Our In For Testing segment is fueled by Skratch Labs! Get 20% off your first order from Skratch with code: <strong>DOCTORSOFRUNNING</strong>! <a href="https://www.skratchlabs.com" target="_blank" rel="ugc noopener noreferrer">https://www.skratchlabs.com</a></p><p><strong>Chapters</strong></p><ul> <li>0:00 - Intro</li> <li>0:50 - Overview of the new elements of the Adios Pro 5</li> <li>3:14 - What does the new energy rim bring to the shoe?</li> <li>6:14 - How has the geometry changed?</li> <li>7:48 - How has the midsole changed?</li> <li>11:24 - How they improved the outsole traction</li> <li>15:48 - Durability testing</li> <li>20:32 - How have Adidas athletes responded to the shoe?</li> <li>22:12 - Upper changes</li> <li>25:28 - Big lessons Adidas has learned from their new racing shoes</li> <li>30:22 - The future of the Adizero line</li> <li>31:14 - Wrap-up</li></ul>