Researching Trend Forecasting with Dr. Devon Powers

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In this episode, Phyllis interviews Dr. Devon Powers, professor of Communication and Media at the University of Michigan. Known for her influential work on branding, consumer culture, and promotional industries, Dr. Powers offers insight into the evolving world of trend forecasting, both as a cultural practice and a speculative force.… Read More “Researching Trend Forecasting with Dr. Devon Powers”