Why Female Fandom is Dominating the Attention Economy: From NFL Athletes to Swiftie Communities, with Alexy Posner

What does an NFL sports agent have in common with a Taylor Swift fitness community?

Alexy Posner has spent 10 years building the personal brands of top NFL players. She's also the founder of Swiftie Liftie Club, a Taylor Swift-themed fitness community that now draws 400+ people per event. And the thing she wants every founder to know? Saying no is where the leverage actually lives...

In this episode:

Why your follower count matters less than your audience clarity when pitching brand deals

How to use the "so what" question to cut through trend-chasing and build a community brands actually want

What the Caitlin Clark effect has actually done to money flowing into women's sport

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🔗 LINKS

→ Alexy Posner Instagram: www.instagram.com/alexyposner/?hl=en

→ Swiftie Liftie Club Instagram: www.instagram.com/swiftieliftieclub/?hl=en

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