194: Last-Minute Fall Marketing That Actually Works

Send us Fan Mail Late August open spots are not a sign that something went wrong with your marketing. They are a normal part of the enrollment cycle, and the families still searching in late August are the most motivated prospects you will encounter all year. They are out of time, they know it, and they are ready to decide fast. The mistake most directors and managers make is treating late August marketing exactly like spring marketing: broad content, general social media posts, waiting for s...