From Hospital Shifts to Sold-Out Drops I Steph Moore - Hey Sister Scrub Club

<p>Nineteen months ago Steph Moore was a nurse with no fashion background, no ecommerce experience and a copy of Adobe Illustrator she&#39;d taught herself after night shifts. </p><p>Today Hey Sister Scrub Club sells out drops, has a 6,000-strong email list and was runner-up for Rookie of the Year at the SHE-com awards.</p><p><br></p><p>In this episode Steph walks Ryan through the whole build: cold-contacting manufacturers until one agreed to work from her own prints and measurements, the sample sets that came back with head holes too small to get into, and the decision to order 360 units across six prints on nothing more than gut feel and a few colleagues&#39; opinions.</p><p><br></p><p>She&#39;s unusually open about the parts most founders leave out. August was her biggest month ever. July was her worst — not because demand dropped, but because she sold out of core sizes and had no stock to sell. Her tech stack is Shopify and almost nothing else: no automated flows, no abandoned cart emails, every one of those 6,000 emails written and sent by hand. She bought Klaviyo ages ago and still hasn&#39;t set it up.</p><p><br></p><p>There&#39;s also the shipment that arrived soaking wet after a flooded hangar, the drop where half the orders went out with one print on the front and a different one on the back, and the Pink October collection covered in boobs — designed specifically so a patient would ask &quot;have you checked yours?&quot;</p><p><br></p><p>Plus: why she won&#39;t use a 3PL, what she wants her future warehouse to feel like, and the line that explains why the copycats flooding the fun scrubs market don&#39;t worry her much.</p><p><br></p><p>CHAPTERS</p><p>(00:40) Meet Steph Moore, founder of Hey Sister Scrub Club</p><p>(01:00) From nursing shifts to Adobe Illustrator all-nighters</p><p>(02:16) Cold-contacting manufacturers until one said yes</p><p>(03:00) Sample problems, and the set that finally worked</p><p>(04:32) The first drop: 360 units and six prints on gut feel</p><p>(05:14) Where the name &quot;Hey Sister&quot; came from</p><p>(07:05) Building an Instagram community before there was stock</p><p>(08:00) Why she chose a pre-order: cash flow and capacity control</p><p>(11:07) Growth that&#39;s been almost entirely organic</p><p>(13:01) Global expansion and the US tariff roadblock</p><p>(14:11) Biggest month ever, right after the worst month ever</p><p>(15:50) Retail Fest, SHE-com, and learning what CAC and ROAS mean</p><p>(17:45) An honest loo