The 5 Ecommerce Businesses Ranked From Easiest to Hardest to Scale

Not all ecommerce businesses are built the same, and some are dramatically easier to scale than others.

In this episode, Mark and Ian Hammersley break down the five different types of ecommerce businesses and rank them from easiest to hardest to scale.

The five types are:

Compounders

Volume Retailers

Need-Driven Suppliers

Seasonal Specialists

High Ticket One-Timers

Each model behaves completely differently.

A strategy that works brilliantly for a supplement brand could be disastrous for a furniture company. A business selling spare parts needs a completely different advertising, stock, and customer-acquisition strategy than a fashion retailer.

Mark and Ian explain why understanding your ecommerce type changes the numbers you should look at, the ROAS you can afford, how aggressively you can acquire customers, how much stock you need, and, ultimately, how quickly the business can grow.

They also discuss why some of the least exciting ecommerce businesses can quietly create enormous wealth.