Adam Gusky on Getting Recommended by AI

<p>Adam Gusky, solo founder of Blawgy, on how businesses get recommended by ChatGPT and other AI tools, and what technical founders get wrong about marketing. Adam went from a college wrestling meme page and 30 side projects to quitting his job, selling Blawgy as a hand-built service, watching it churn, and rebuilding it into a product agencies now run for their clients.</p><p>We get into SEO vs AEO, whether a post every day still works, and why most people will buy software instead of vibe coding it. I share how customers are finding Killswitch through AI answers, the Grok Bot team behind its marketing, and the partner program I'm building with attorneys and financial advisors.</p><p>00:00 - Introduction</p><p>02:19 - A college meme page and 30 side projects</p><p>04:05 - What Blawgy does</p><p>04:51 - Is SEO dead? SEO vs AEO and GEO</p><p>07:18 - How long before it works</p><p>10:34 - FoodBuddy and the menu item calorie play</p><p>12:21 - Agent readiness and llms.txt</p><p>15:23 - Customers finding Killswitch through AI</p><p>18:35 - Quitting the job to build Blawgy</p><p>22:12 - From hand-built service to real product</p><p>24:26 - Guardrails and multi-pass quality checks</p><p>26:17 - The Blawgy pixel and refreshing old posts</p><p>33:30 - Why people buy software instead of vibe coding it</p><p>38:37 - Handoff plans for solo founders</p><p>45:23 - Blawgy's stack, AI coding tools, and Tmux</p><p>54:06 - Marketing Killswitch with Grok Bots</p><p>56:31 - CAPTCHAs, bots, and AI slop on social</p><p>58:48 - A partner program for attorneys and advisors</p><p>1:01:09 - Local cold outreach that gets replies</p><p>1:03:02 - Why Blawgy sells to agencies</p><p>1:09:50 - Tiered pricing and finding agencies with Apollo</p><p>1:13:23 - SEO agencies, backlinks, and a cold email experiment</p><p>1:16:34 - Is a post every day overkill?</p><p>1:19:08 - Building an AI podcast producer</p><p>1:27:42 - Where to find Adam</p><p>Resources Mentioned:</p><p>- Blawgy: <a href="https://blawgy.com/?utm_source=elixir-mentor" rel="noopener noreferrer nofollow">https://blawgy.com/?utm_source=elixir-mentor</a></p><p>- MyFoodBuddy: <a href="https://apps.apple.com/us/app/myfoodbuddy/id6505124191?utm_source=elixir-mentor" rel="noopener noreferrer nofollow">https://apps.apple.com/us/app/myfoodbuddy/id6505124191?utm_source=elixir-mentor</a></p><p>- Is It Agent Ready: <a href="https://isitagentready.com/?utm_source=elixir-mentor" rel="noopener noreferrer nofollow">https://isitagentready.co