Why acid reflux killed spiked seltzer

<p>The beverage industry is witnessing a significant shift as <strong>Gen Z consumers increasingly reject carbonated drinks</strong> in favor of still alternatives. Young adults are moving away from bubbly alcohol due to physical discomforts like <strong>bloating and acid reflux</strong>, which medical experts link to rising rates of digestive issues. In response, major companies are aggressively expanding their portfolios of <strong>non-carbonated canned cocktails</strong>, such as hard teas and lemonades, to capture this growing market. This trend is reshaping the alcohol sector, as <strong>"flat" beverages</strong> now account for a much larger share of new product launches than in previous years. Industry leaders observe that this demographic prioritizes <strong>drinkability and digestive health</strong>, leading to a surge in demand for fizz-free options. Consequently, the race is on for brands to innovate with <strong>still refreshments</strong> that cater to the evolving preferences of the next generation of drinkers.</p>