Wes King #39 | Fourth Street Live Podcast

<p><strong>Episode #39 | Wes King — Entrepreneurship, Building Tahoe Trail Bar, & Recovery</strong></p><p><br></p><p>In <strong>Episode 39 of Fourth Street Live</strong>, Jacob sits down with <strong>Wes King</strong>, founder of <strong>Tahoe Trail Bar</strong>, to unpack what it really takes to build a business from nothing — while staying sober, grounded, and purpose-driven.</p><p>Wes shares the raw origin story of Tahoe Trail Bar, which started in 2010 out of a small coffee shop kitchen with no business plan, no roadmap, and no safety net. What began as mixing ingredients by hand evolved into a nationally distributed consumer packaged goods brand found in <strong>Whole Foods, Raley’s</strong>, outdoor retailers, and e-commerce platforms across the country.</p><p>This episode dives deep into <strong>entrepreneurship from the trenches</strong>:</p><p><br></p><ul><li>​Self-distribution out of the back of a Subaru</li><li>​Scaling from hundreds of bars to 50,000-unit production runs</li><li>​Learning cost of goods, margins, and cash flow the hard way</li><li>​Taking massive risks before knowing the outcome</li><li>​The reality of burnout, nervous breakdowns, and rebuilding</li></ul><p><br></p><p>Wes also opens up about <strong>recovery</strong>, getting sober, and why people who’ve walked through addiction often become strong entrepreneurs — high pain tolerance, courage, authenticity, and the ability to keep going when others quit.</p><p><br></p><p>The conversation connects recovery principles directly to business: trusting the process, staying consistent, building real relationships, and focusing on action instead of outcomes. It’s an honest look at ownership, discipline, identity, and the long game.</p><p>This episode isn’t about hype — it’s about <strong>doing the work</strong>.</p><p><br></p><p><strong>Full episode out now.</strong></p><p>#FourthStreetLive#WesKing#TahoeTrailBar#Entrepreneurship#SmallBusinessOwner#CPGBusiness#StartupLife#BusinessPodcast#Recovery#Sobriety#PurposeDriven#WorkEthic#ScalingABusiness#WholeFoods#Raleys#NevadaBusiness#RealConversations</p><p><a href="https://www.amazon.com/Railrunner-Jacob-Green-ebook/dp/B0F9TYZDB4">Railrunner | Novel</a>⁠⁠⁠</p><p><br></p><p>Struggling with Addiction? 1-800-662-HELP</p><p><br></p><p>DISCLAIMER: The views, opinions, and statements expressed by guests are their own and do not necessarily reflect the views of Fourth Street Live, its hosts, producers, or sponsors. </p><p><br></p><p>Fourth Street Live is hosted by Jacob Green, a Reno-based author, musician, biker, and storyteller, bringing raw conversations about recovery, motorcycles, and local culture.</p>